Final Rewrite - Week 10

 Final Rewrite

Week 10, Reading Task


In the first video I watched, “The Medium is the Message”, Dan Olsen gave us a better understanding of what the phrase “the medium is the message” actually means. 


Dan firstly starts off by referencing McLuhan’s own words “This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves…”. Initially to me, this meant that we don’t actually look at the real meaning of a medium, we use a projectile of ourselves to form a message for the medium. Dan explains that the mediums have a far greater impact on the fundamental shape and nature of society than any message that is delivered through that medium. Dan then gives us plenty of examples and I can see understand what he means. For example, Dan states that trains, cars, and airplanes build and structure our ideas of what cities should look like. This makes a lot of sense since it has been years and years of only knowing this idea, we are so used to it.


In the second video, we look at “What is the Cambridge Analytica scandal?”. I have never heard of this scandal before today but after watching that video, I, unfortunately, am not surprised. The scandal seemed to occur in 2018 which was a couple of years ago and a couple of years ago, society and the internet were very different. I think that over the years, we have all learned the privacy of the internet which is very small to none.  


Although I am not surprised, I definitely think it should have been dealt with better and I also think that society should now at least be aware of themselves on the internet. 


The third video was quite interesting to me. The video talked about “How Dark Patterns Trick You Online”. By just reading the title, I didn’t fully understand what it meant. 


The definition of dark patterns is “features of interface design crafted to trick users into doing things they might not want to do, but which benefit the business in question.” This was quite interesting and new to learn about considering how much time we spend on the internet but probably don’t realise how we are basically being manipulated someway. I can definitely relate to the examples used in the video like trying to unsubscribe to an email but the font size and colour are almost identical to the main text.


The fourth and final video was very insightful. I find it extremely fascinating that a single person could make such a large difference without directly saying anything. 


His campaign for more women to start smoking may have bad intentions but his entire process and planning was very smart.

This image was taken from an article by Baloch Khan
https://bolanvoice.wordpress.com/2013/04/23/universal-media-ethics-and-modern-media/

Bibliography:

Video 1: “Minisode - The Medium is the Message” - Folding Ideas Minisode - The Medium is the Message


Video 2: “What is the Cambridge Analytica scandal?” - The Guardian

https://www.youtube.com/watch?v=Q91nvbJSmS4


Video 3: “How Dark Patterns Trick You Online” - Nerdwriter1

https://www.youtube.com/watch?v=kxkrdLI6e6M


Video 4: “How One Man Manipulated All of America” - Freedom in Thoughts

https://www.youtube.com/watch?v=nj_UWbifM2U


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